For Insurance Leaders
Control and win the
AI distribution on ChatGPT
Optimize your sales narrative where 57% of consumers and 73% of decision makers search before buying.
20%+ of traffic now comes from ChatGPT
Growing at 10% month-over-month
Alex, 30yo, lives in SF, just left his job to create a startup that revolutionizes distribution for insurtech companies with AI. Already has 5 paying customers.
Future is already here
Service subscription journey is shifting
→ From information to fully integrated funnel
The Problem
Where Your Prospects Drop Off
Understanding every point of failure in the LLM-driven customer journey
User Actions
What prospects do next
Alex asks follow-up questions, gathering more information before taking action.
Visits a competitor's site and completes purchase directly.
YOUR BUSINESS appears but doesn't stand out among alternatives.
Broker doesn't serve your offer or recommends a competitor.
- •Comparator sites
- •YOUR BUSINESS
- •Reddit (negative mention)
- •COMPETITOR C
- •Broker website
LLM Inner Workings
Behind-the-scenes process
Memory Processing
LLM analyzes: 'Young cofounder, insurtech, AI distribution, 5 clients, facing legal risks...'
Website not found
Your site doesn't appear in search results for key terms like 'best insurance for startups', 'SF business insurance'
Content unreadable
Crawlers cannot parse your website content correctly
Content not prioritized
Low reputation, no bidding, insufficient informativeness, or perceived bias
Links not selected
Your content is used to support facts but your links aren't included
Competitors benefit
Your content helps the response but competitors get the attribution
Wrong link selected
Your link is mentioned but not optimized for conversion (wrong landing page)
Competitor links prioritized
Competitor links appear more prominently in the response
Use Cases
Real Scenarios We Solve
We help insurance companies understand how their prospects behave.
D&O Insurance
A salon owner asks: 'I need D&O insurance'. ChatGPT lists 5 competitors first. We identify why and fix it.
Equipment Insurance
Owner of expensive bicycle or iPhone asks for coverage. Your policy fits but ChatGPT recommends competitors. We analyze why.
Pet Insurance
Pet owner asks about pre-existing conditions. Your offer is mentioned but misrepresented. We fix the gap.
Home Insurance
Homeowner compares providers. ChatGPT highlights competitor features better. We optimize representation.
Travel Insurance
Traveler seeks travel insurance plan. Your product fits but ChatGPT doesn't connect dots. We fix matching.
Auto Insurance
Driver asks about high-value vehicle coverage. Your niche is overlooked. We ensure expertise shows.
Trusted by Leading Companies
Why Kinro
Revenue Growth, Not Vanity Metrics
Insights are tied directly to revenue impact. We optimize for $$$, not impressions on a dashboard.
Revenue Impact First
Every recommendation directly increases deal closure rates and average contract value, no fluff, just ROI
High-Intent Buyers Only
Track conversations from prospects actively seeking solutions, not passive browsers, the ones who sign contracts
Enterprise Deal Focus
Optimize for the 20% of clients who drive 80% of your revenue—not average ticket size
Analytics
Insurance Services DNA
Deep expertise in the insurance industry where your customer behavior is our way to actually provide value.
Win Rate Optimization
Ensure prospects choose you over competitors when making buying decisions, not just discovering you exist
Implementation Roadmap
Get a step-by-step playbook to capture lost deals this quarter, not vague suggestions or endless analytics
How it works
Our Methodology
From understanding your business to delivering actionable insights, we guide you through every step of optimizing your LLM presence
Minimal setup to correctly understand how AIs visit your website. While UTM tracking is just the tip of the iceberg we log every action from LLMs.
We gather real ChatGPT conversations aligned with your ideal customer profile and strategic objectives
Understand where and why you're currently losing clients. Get a concrete action plan including content strategy, partner collaboration, and AI readiness analysis
We create the bridge between you and AI platforms for you to sell seemlessly.
FAQs
Frequently Asked Questions
Find all your doubts and questions in one place. Still couldn't find what you're looking for?
Ready to Stop Losing
Clients to ChatGPT?
Get your first insights within 2 weeks. No setup fees for November partners.