Product

Agent Tracking

UTM parameters are just the beginning. Our advanced tracking understands how AI agents visit your website and connects their behavior to conversions.

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The Tracking Challenge

When ChatGPT visits your website to gather information for recommendations, traditional analytics fail:

  • • AI agent visits are often classified as bot traffic and filtered out
  • • There's no consistent referrer pattern like Google or Facebook
  • • The visit happens days or weeks before the actual prospect converts
  • • Standard UTM parameters don't capture agent-specific context

Luko (Europe's #1 online home insurer) discovered 20% of their traffic came from ChatGPT only after implementing specialized tracking. Most financial services companies are flying blind.

Our Technology

Agent Detection

Identify AI agent visits that traditional analytics miss or misclassify

Session Reconstruction

Connect research behavior to conversion events across devices and platforms

Real-Time Monitoring

Track AI agent activity as it happens with instant alerts for important events

Custom Integration

Seamlessly integrate with your existing analytics stack and CRM

What We Track

Agent Visits

Identify when ChatGPT, Perplexity, or other AI agents crawl your website. See which pages they visit and how long they spend.

Information Extraction

Understand which content agents extract and how they interpret your information for recommendations.

Prospect Correlation

Connect agent visits to subsequent prospect visits and conversions using advanced fingerprinting and timing analysis.

Query Context

When possible, infer what question the agent was researching based on visit patterns and page combinations.

Implementation

Getting started with Kinro Agent Tracking is straightforward:

Step 1

Minimal Setup

Add our lightweight tracking script to your website (similar to Google Analytics).

Step 2

Integration

Connect your analytics and CRM for complete attribution visibility.

Step 3

Insights

Start seeing AI agent activity and its impact on your revenue within days.

Privacy & Compliance

Our tracking is designed with privacy and compliance in mind:

  • • GDPR and CCPA compliant
  • • No personal data collection without consent
  • • Agent tracking separate from user tracking for regulatory clarity
  • • Clear opt-out mechanisms and data retention policies

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