Product
Revenue Attribution
Stop guessing about ChatGPT's impact. Connect AI traffic to actual revenue with precise attribution and ROI measurement built for financial services.
Book a DemoThe Attribution Problem
Traditional analytics can't measure ChatGPT's impact on your business. When prospects research on AI platforms:
- • There's no standard referrer information like Google Analytics
- • The research phase is completely invisible to your analytics
- • Users switch devices between research and conversion
- • Attribution models break down for AI-driven discovery
Without proper attribution, you can't prove ROI, justify budget, or optimize effectively.
Our Approach
Multi-Touch Attribution
Track the full customer journey from ChatGPT research to conversion
ROI Calculation
Calculate precise ROI from ChatGPT optimization efforts with revenue tracking
Quality Scoring
Measure not just traffic volume, but customer lifetime value by acquisition source
Cohort Analysis
Compare conversion rates and deal sizes across different AI-attributed segments
Measurement Framework
Layer 1: Presence Metrics
Track mention rates, positioning quality, and coverage completeness as leading indicators.
Layer 2: Traffic Attribution
Connect ChatGPT research to website visits using direct referrals, branded search uplift, and timing correlation.
Layer 3: Revenue Impact
Measure conversion rates, deal sizes, and customer lifetime value for AI-attributed customers vs other channels.
Typical ROI
Average return on investment
Revenue from 100 new customers
Optimization investment
Net revenue impact
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